Venture into the Unknown and Have Some Fun with the New Honda Civic
If we never venture into the unknown how do we get anywhere new? It’s a good point and one Honda engineers took to heart when setting about to design the new Civic. Besides, exploring is fun. Have a look at the above “360” video from the new Honda Civic campaign. Use your cursor to explore the environments and click on the arrow to venture forward. The folks behind the vid reckon you’ll find things you wouldn’t even imagine.
When going about improving the Civic, Honda engineers had to embark on a journey into ‘the unknown’. Our campaign tells this story and uses interactive experiences to teach the lessons they learnt along the way to developing the car. In another the 360 films we see the new Civic spinning 360 degrees with clouds and textures overlaid – giving glimpses of its full appearance. Follow a red line used in the campaign to represent the engineers’ journey and discover the lessons they learnt along the way to developing the car.
There’s even a fun little “Honda Experiment” chain reaction game added as part of this campaign. In the game, each window contains a video element. Drag and place them in the right order to trigger a finale at the end of the chain. Learn from your mistakes and create something entirely new.
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