Cute Doggy Video: Follow Happy
Not sure where to go? Honda engineers applied a “Follow Happy” philosophy to give them direction when developing the interior of the new Honda Civic. What does that mean? Well, maybe rather than blab about it, playing the above “Follow Happy” video clip (it’s cute) expresses the message much better.
The Honda engineers “Follow Happy” campaign uses interactive experiences to teach the lessons they learned along the way to developing the new Civic. When designing the new and improved model, the engineers embarked upon a journey into “the unknown.” They realised a need to have happiness be a guiding principle. For them, the image of a dog in the back seat of a car blissfully hanging its head out the window sums up their ideal of following happy.
Post sponsored by Honda
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